There is no doubt about the leadership that the TikTok TikTok holds the social media market, being the most fashionable app at the moment and for some years now. The reach of this platform is such that we will always find its videos on other pages such as Facebook or Twitter. Although there is no formula for how to be famous on TikTok, there are several factors that we must take into account and that will surely lead us to success.
Therefore, we are going to define a series of elements that you should include in your publishing strategy, so that as many people as possible reach and like it.
How to be famous on TikTok?
On any social network, no matter which one it is, the most important thing will always be the content you upload. Nowadays, there are many people creating all kinds of material and in this sense, it is vital to differentiate yourself from the rest. To do this, we must first establish the topic or niche we are going to address and then how we are going to approach it.
It is important to consider that you are probably not the only creator dealing with a certain topic and therefore it is essential to make a difference through a good script, image and research, if necessary. Generating quality content is a matter where both technical aspects converge, as well as its development in front of the camera and in the narration.
However, camera and sound shouldn't be a limitation when it comes to generating your material. You can work with what you have at hand, always trying to provide interesting, real data or good entertainment for the audience.
The edition
One of the most user-friendly aspects of TikTok is video editing, making it easy to take each photo, crop it, and merge it with the rest for a smooth, professional-looking video. Many creators simply record and upload the video all at once, which is something we could improve by paying more attention to this section.
TikTok editing offers basic functions with which we can generate very decent material. However, alternatives such as CapCut represent an option that will increase the results obtained by 100%, with animations and even support for automatic subtitles.
Deep editing may not be necessary at first, but as your community grows, it will become more demanding. Therefore, it is highly recommended to take a look at the different editing options to improve the videos.
Correct use of hashtags
Just like on Instagram and Twitter, on TikTok we also have hashtags that help us categorize our content. The idea is that those looking for content related to what we do have the possibility to reach it quickly, through the use of keywords. So, when adding the caption of the video, try to add some hashtags that allow the video to be found in the search section.
Hashtags should always be related to the type of content you generate, so pay attention to the keywords you use to reference in the algorithm.
Avoid prohibited or suspicious content
Like all social networks, TikTok has a series of regulations that, if not followed, can lead to a Shadow Ban at best. This is nothing more than a limitation of the platform that seeks to prevent your videos from being distributed normally within the algorithm. In other words, your publications will not be visible to users in the “For You” section.
This mainly occurs due to involvement in suspicious activities. That is, videos that are not allowed by TikTok for various reasons, such as uploading videos of very low quality or with copyright issues. It should be noted that the platform is not obliged to notify you that a Shadow Ban has been applied to you, so it is vital to avoid it by complying with the rules.
Forget the myths of viral songs and algorithm hacks
The Internet is full of “tricks” that promise to instantly increase the reach of your videos. This is based on the belief that certain audio clips from viral videos can help us increase the visibility of our material. However, when an audio clip goes viral and everyone uses it, your video can get lost in a sea of posts, all of which are the same.
There are no magic formulas for how to become famous on TikTok, so we suggest that you discard these types of recommendations and focus much more on preparing your material. The same goes for the use of effects, filters and other elements where we promise to improve our account just by using them.
