In giant companies in the market, there are always specific characteristics that are responsible for creating their Personal Brand. But have you ever thought about how to build yours and make your audience remember your products or services?
Of course, this is not an easy task, as it involves several processes and time. However, through these tips, you will learn how to build your personal brand in a practical and efficient way.
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What defines a personal brand?
You know that feeling we get when we look at a symbol of a certain company and associate several things with it? This is the result of a strong personal brand..
Companies like Nike, Adidas, Coca-Cola and Apple They know the power of this resource well. Furthermore, these market giants work on their personal brand every day, through direct or indirect advertising.
In this sense, we can say that what defines the personal brand is the set of characteristics associated with the services, products or resources of a company, or of a person.
Therefore, building a successful personal brand is very important, whether for business or for life in society. Next, we will see a little more about pillars of the construction of this tool.
How to build mine?
In an increasingly digitalized world, Social media profiles are the main ways to build your business and social identity. In this sense, we can pay attention to some important points.
First of all, it is the choice of the brand’s “worldview”. Of course, no one (not even brands) thinks in just one way throughout all the years of their existence.
However, if there is an interest in the public remembering something or someone, it is necessary to define baselines for the brand image. Thus, the chances of achieving success in this objective are greater.
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Furthermore, it is worth remembering that it is difficult to separate an image created by Linkedin of others made on more “relaxed” social networks. Therefore, the ideal is to think of a single model.
Even so, there are differences in the way the entrepreneur or social media manager will introduce content on the pages. Thus, you must understand what works best on each social network.
In turn, there must always be the maximum coherence between what is in the profiles and what the brand proposes. Only then is it possible to start building a personal brand efficiently.
Important tips for building a personal brand
To be successful in building a good personal brand, we need to focus on one mission: the customer must associate any product or service generated from it with the company automatically.
In this way, prepare key triggers that can provoke this association is essential. Furthermore, doing this frequently is equally important, so that everything gains even more strength.
These key triggers can appear in a number of possible ways, whether through brand symbols, phrases, packaging, types of editing of social media images, among others.
An excellent exercise to bring out your creativity when creating your personal brand is notice what are the key triggers of giant companies in the market, like small sounds, colors, slogans, etc.
In this case, Coca-Cola can serve as an example. In the case of advertising in digital and traditional media, letter shape, characteristic sound tone and the “vibrant red” are associated with the company.
So now that you know how to start building your personal brand, Just put the tips into practice and analyze the evolution of your image among the public.. Also remember to stay consistent every day for best results.
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