O Instagram is one of the most used social networks worldwide for various purposes. Its users, who number more than 2 billion, use their accounts to show their lives, share moments and some even use it for commercial purposes.
Since it emerged in 2010, this network has gained a series of features until it became the social network with the largest number of active users. And for those who use Instagram as a means of positioning their businesses digitally, this is a great opportunity.
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After all, the large number of people rolling their feeds up and down can count as a way of disseminating advertising. And it is precisely with the store owners that we intend to talk here today on this matter.
Because having a store and not having an Instagram to promote it reduces the competitive advantage over other stores that use this strategy. Therefore, here we will cover ways to use this social network to get more customers and make more sales.
Promoting your store
The first step to promoting your store on Instagram is to create a business profile. To do this, simply go to settings, click on “Account” and then switch to “Business account”. This way, just select a category to fit the store.
The second step is to take advantage of the “Insights” of Instagram to understand what the public subscribed to your Instagram likes to consume most. Remembering that the gurus of digital marketing They say that commercial profiles must, above all, present 80% of content and only 20% of sales.
And since we talk about content: always try to generate value with your publications. Social networks end up being a showcase for your store. But you can't just promote products and services, as this repels customers. leads (potential customers); So invest in good content!
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Finally, don't forget to look for your own alternatives for advertising: form partnerships, hold sweepstakes and invest in paid traffic. These are ways that can certainly add more visibility and, consequently, obtain customers and more sales to have a successful store on Instagram.
Is it worth having a store page on Instagram?
In the not-so-distant past, Instagram had a purely recreational content. Its use was for personal purposes and, above all, as a way of passing time. But currently Instagram has a more commercial content, given the change in direction that the network has taken towards consumption.
So, having a page for your store on Instagram is not only an interesting strategy to achieve more success, it is also almost an obligation. It’s no surprise that big brands are migrating to digital and positioning themselves with Instagram pages.
Therefore, if you want to have a competitive advantage and stand out with your business in the market, be on Instagram. Not only on this network, but on all others. The internet has added powers to entrepreneurs that, if used well, can provide opportunities for success.
And one of the best alternatives to achieve this is to have a good team of marketing operating behind her Instagram page. Of course: you can do everything on your own. After all, today there are several free applications and information that can contribute to good positioning.
But a golden tip is to focus on the act of undertaking and leave the marketing or branding with those who understand the subject to gain more time and advantage. This way you can optimize results and convert more sales to your store on Instagram.
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