The influencer market has grown a lot, and the exchange of company x influencer services has become overvalued, which has awakened the desire of many anonymous people to become prominent on the internet. But if you're thinking that to be an influencer you need to have millions of followers, you're wrong.
Within influencer marketing, we have found a very profitable niche since 2021, the micro-influencer market, which has been growing with each passing day, and allows for a better relationship between brands and consumers, and a better understanding of the target audience. .
Who are micro-influencers?
Micro-influencers are all those content producers with up to 100 thousand followers on their social networks. Check out some tips below to start your career as a micro-influencer and become a reference in the area:
1. Choose your niche precisely
Choosing a niche is one of an influencer’s first challenges, and one of the most important. By choosing your niche you will define who you will communicate with, how you will communicate, you need to have a personal identification with the niche to be able to develop valuable content.
2. Plan your content
For the whole thing to work, you need to plan when and how your content will be. Don't release content randomly: sit down, plan, study your target audience and what captures their attention. The content needs to be authentic and have your personal brand, whether in video, photo or text.
3. Follow trends
You need to be on top of what's trending, that is, to be a micro-influencer you need to be a heavy user of social media. Adapt trending trends to your niche, but if you don't think it makes sense for you, try other ways to stay up to date and create interesting content.
4. Show yourself authentic
Authenticity on the internet is everything. To captivate your followers and create your audience, you will need to show your personality and your goals, seeking to reach those who identify with you. Don't be afraid to demonstrate your identity, your brand and your ideas, why people relate and want to follow people .
Do not be afraid to dare
In the digital market, boldness and authenticity are the words. Living as a micro-influencer is possible, you just need to focus, think about strategic content and not let discouragement take over. Always being up to date and up to date with the latest news on social media will be the basis of your work.
Brands have sought out many micro-influencers for partnerships as they have a smaller, well-niche audience, facilitating communication with the public and strengthening relationships, thus enabling great success in promoting brands, and great trust on the part of the public in small influencers.
